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Monday, January 24, 2011
Wednesday, January 19, 2011
Gift Suites
We have a very informative article on Gift Suites on our website. Check it out:
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gift suites
Oscar Gift Suite Page Update
Oscar Gift Suite page is updated on our site. As a reminder, date of gifting is February 23rd to March 1st, 2011. http://www.giftingservices.com/oscar-gift-suites/
Celebrity Gift Bags Might be a Scam
Celebrity Gift Bags May Not Be Useful to Professional Brand Managers
We deal with hundreds of brand managers. They all know the single best way to build a brand is through celebrity association. Putting a celebrity with a brand builds consumer trust. It lends credibility to a brand. It is often even more powerful than a full fledged advertisement.
The idea of giving an Official Oscar celebrity gift bag to Sarah Palin, Angelina Jolie, or Brad Pitt seems like a great way to build a brand. In theory, the bags will go to the celebrities, they will open the bags, use the gifts, talk about them on television and be photographed using the items by the paparazzi and coverage will occur all over the world. This is a great theory, but it is more of a fantasy.
In business, fantasy often is replaced with reality. The harsh reality of sending products to celebrities through an Official Gift Bag has been consistent disappointment. It starts with only a small percentage of celebrities ever receiving the gift bags. Most go to publicists, managers and agents. Even when they do go to the celebrities they often are passed on to friends and family. In the extremely rare case a celebrity ever actually opens the bag the chance of them ever using the product in public and it appearing in a magazine or television show is astronomically rare.
So what can a brand manager do when they are "in the official Oscar gift bag" or "in the Official Grammy gift bag"? The first thought is to put out a press release to the world proclaiming they were "in the Celebrity Swag Bag". Well, this is a point of debate among the most experienced brand managers and publicists. The debate is over what makes celebrity association work. By definition "If people like a celebrity, and a celebrity likes your brand, then people will like your brand." Given this definition, there is no celebrity association when your "being in the swag bag" press release is about putting your item in a bag and giving it to a celebrity which has; 1) not asked for the product and 2) may not even know the product exists before getting the swag bag.
So why do brands keep participating in mail-out celebrity gift bags?
The short answer is: They don't.
The overwhelming majority of brand managers will do this once and then never do it again. Professional brand managers are fast learners and rarely repeat mistakes. Celebrity gifting is about product placement, not about giving away product and getting nothing in return. Celebrity gifting should be about taking pictures of celebrities interacting with a product in a natural environment.
Celebrity association is the single best way to build a brand in western culture. It has been for the last 130 years. The important thing to know is how to do it correctly.
We deal with hundreds of brand managers. They all know the single best way to build a brand is through celebrity association. Putting a celebrity with a brand builds consumer trust. It lends credibility to a brand. It is often even more powerful than a full fledged advertisement.
The idea of giving an Official Oscar celebrity gift bag to Sarah Palin, Angelina Jolie, or Brad Pitt seems like a great way to build a brand. In theory, the bags will go to the celebrities, they will open the bags, use the gifts, talk about them on television and be photographed using the items by the paparazzi and coverage will occur all over the world. This is a great theory, but it is more of a fantasy.
In business, fantasy often is replaced with reality. The harsh reality of sending products to celebrities through an Official Gift Bag has been consistent disappointment. It starts with only a small percentage of celebrities ever receiving the gift bags. Most go to publicists, managers and agents. Even when they do go to the celebrities they often are passed on to friends and family. In the extremely rare case a celebrity ever actually opens the bag the chance of them ever using the product in public and it appearing in a magazine or television show is astronomically rare.
So what can a brand manager do when they are "in the official Oscar gift bag" or "in the Official Grammy gift bag"? The first thought is to put out a press release to the world proclaiming they were "in the Celebrity Swag Bag". Well, this is a point of debate among the most experienced brand managers and publicists. The debate is over what makes celebrity association work. By definition "If people like a celebrity, and a celebrity likes your brand, then people will like your brand." Given this definition, there is no celebrity association when your "being in the swag bag" press release is about putting your item in a bag and giving it to a celebrity which has; 1) not asked for the product and 2) may not even know the product exists before getting the swag bag.
So why do brands keep participating in mail-out celebrity gift bags?
The short answer is: They don't.
The overwhelming majority of brand managers will do this once and then never do it again. Professional brand managers are fast learners and rarely repeat mistakes. Celebrity gifting is about product placement, not about giving away product and getting nothing in return. Celebrity gifting should be about taking pictures of celebrities interacting with a product in a natural environment.
Celebrity association is the single best way to build a brand in western culture. It has been for the last 130 years. The important thing to know is how to do it correctly.
For more information, check out our website at: http://www.giftingservices.com
Tuesday, January 18, 2011
Oscar Gift Suite
Oscar Gift Suite is going to be the "Gifting Services Gift Suite Honoring the Oscar's". We have a page on our site you can review: http://www.giftingservices.com/oscar-gift-suites/ and also a press release on it at: http://www.prlog.org/11029582-oscars-gift-suite-academy-awards-gift-suite.html
Labels:
oscar gift suite
Friday, December 31, 2010
Oscar Gift Suite
Just published new press release on the Oscar Gift Suite (formally the Gifting Services Gift Suite Honoring the Oscar's) which will be from February 23rd to March 1st. Visit the press release at: http://www.prlog.org/11188252-oscar-gift-suite-academy-awards-gift-suite-gifting-services-gift-suite-honoring-the-oscars.html
Friday, December 17, 2010
Gift Suites
Upcoming Gifting Services Gift Suites
When it comes to brand benefits, nothing compares to our gift suites. We lead the industry in just about every aspect of the gifting business. First, we are the only company that provides individual press walls for each brand. This means each celebrity will be photographed with only your logo on the red carpet. Red carpet photos are only useful when they contain only your brand's logo. We also provide each of our brands with a huge collection of photos in both high and low resolution. Other companies charge for this service, we don't. We are the company that does it right: We put a celeb in front of a press wall with only your logo, we take tons of pictures, then we give them to you in both low and high resolution. There is only one way to do it right.
Getting celebrity pictures is only part of the equation. Gifting Services also has a press release service that can generate press releases and post them for all the media to see. We also have services to post updates to your Facebook, MySpace and Twitter accounts. Building a brand's public image is a multi-step process and we can help like nobody else.
The crown jewel in celebrity gifting is to get your photos published in magazines or seen on television. Our pictures regularly appear in People, Ok, US Weekly, Life and Style and on many of the biggest television shows like Dancing with the Stars, Regis and Kelly, E News, and dozens more. When it comes to getting pictures in the press nobody compares to Gifting Services.
The crown jewel in celebrity gifting is to get your photos published in magazines or seen on television. Our pictures regularly appear in People, Ok, US Weekly, Life and Style and on many of the biggest television shows like Dancing with the Stars, Regis and Kelly, E News, and dozens more. When it comes to getting pictures in the press nobody compares to Gifting Services.
Monday, December 13, 2010
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